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Anne Schroth
November 29, 2022

Why do you do what you do?

I have always had an obsession with fabric and all kinds of printing processes. There's nothing like seeing an idea materialize though the process of dye saturating fabric. Digital fabric printing is a really exciting process and makes me happy! I am very fortunate to share this process with a wide variety of artists creating things like silk scarves, linen hand towels, even velveteen for upholstery, all from original works of art. Working with artists to help them see their vision translated into surface design is one of my favorite things to do, adding value to the value of being creative.

How long have you been doing it?

Red Canary began in 1998 as a silk screen studio. I was hand placing screens on rolls of fabric using a huge table my husband and I built. In 1999, I learned about digital textile printers being used by the textile industry to reduce the cost, waste and effort of sample runs. I fell in love with the technology and have been at it ever since, 18 years later.

What does it mean to you to be Mindful?

A customer and friend, Amy Gates, made this great woodblock print that says, "Slow down. Pay attention". To me that says it all, especially now. Being mindful means being present and aware, socially and environmentally, being tolerant and loving, being respectful and kind to everyone.

How are you Mindful in your craft?

I find that I am most mindful environmentally with my printing process. The direct to fabric digital printing process uses much less dye, water and energy than traditional processes. I recycle all paper I use in production and I take all my scraps to Reconsidered Goods. For something that is digital my reactive dye printing process is very hands on and I am mindful of the time and patience it takes to produce high quality prints for myself and my customers.

What do you love about Mindful Supply the brand?

Mindful Supply is a comfortable, affordable brand that is great quality, environmentally friendly and completely American made. It doesn't get any better than that! In this time of fast fashion it is refreshing to see a company slow down and take time to care about the environment and about being transparent with every step of production.

Where is your studio located and please share your contact info for sales.

My studio is located in downtown Greensboro in the South End at 506 B South Elm Street. It's such a great block with so many creative minds/makers! I'm currently updating my website!

Anne Schroth